BeIntouch Marketing & Sales Program (Interactive Dynamic Web Sites)
We have enhanced the attraction for web visitors (sales prospects’)
by also including in addition to the video and graphics:
A. wiki for user generated content,(Keeps web site higher on Google and enhances user input.
B. blog and forum for communication,
C. E-Commerce to close the sale of products.
D. web conferencing ( white board etc) for immediate contact or scheduled web casts with clients
E. Photo display of products.
The dominant trend in attacting visitors to the specific domain is the use of background Music and video ala TV marketing, The three ( can be four) graphics on this web page are intended to convey a message to visitors to the web site
, keep the visitors on the home page longer and encourage those visitors to go deeper.
A combo of video, music, and voice over are the most effective. The video can be a
camcorder quality or even a well done slide show that has smooth transitions from
slide to slide (see example below)
One example is in the video is on the home page and in this link:
to promote their photos and studio. (note the smooth transitions at 3.34).
Also note the effective use of music background with Allison Krause
and Robert Plant (Led Zepplin) to bring emphasis to their photo stock
that they sell. Each photo-slide has a unique story behind it including
the "409 locomotive" which you find on their own home page.
JC Penney then integrated this music into their marketing campaign
for a new line (brand) (American Living) (60 sec spot)
Slogan: "Every Day Matters"
NB: First used at the 2008 Oscars
Note the emotional impact of how people are using the JC Penny products and the implied
connection to their new brand "American Living"
BTW: Some live performances of Allison Krause and Robert Plant are here:
